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What to Do When Your Home Isn’t Selling During the Summer Months

The summer season is often seen as a hot time for real estate—but sometimes, your home listing doesn’t get the heat you expected. Maybe the foot traffic has slowed, your listing is getting stale, or offers just aren’t coming in. Don't panic. This is more common than you think, and the good news is, there are strategic steps you can take right now to turn things around.

Here’s what to do when your home isn’t selling this summer:

1. Revisit Your Pricing Strategy

Buyers are savvy. If your home is priced too high for the current market—or doesn’t offer enough value compared to similar listings nearby—it can sit idle. Even a small price adjustment can generate new interest and bring your home back into buyers' search results.

2. Refresh Your Listing Photos

Summer light is beautiful—so use it to your advantage. If your listing photos were taken in the spring (or worse, during a gloomy winter), consider having new professional shots taken with lush landscaping, fresh flowers, and glowing natural light.

3. Boost Your Curb Appeal

Is your front yard inviting? Overgrown shrubs, faded paint, or a dated front door can give the wrong first impression. Small updates—like power washing the walkway, planting seasonal flowers, or repainting your trim—can make a big difference.

4. Reignite Your Marketing Plan

It may be time to try new marketing tactics. Has your agent promoted your home through video tours, open houses, targeted social media ads, or local features? The more eyeballs, the better. Have they left no stone unturned? Ask for a fresh marketing plan and amplify your home’s visibility where buyers are looking.

5. Stage for the Season

Make your home feel like the ultimate summer sanctuary. Think light and airy linens, fresh scents, and clean, uncluttered spaces. A well-staged home helps buyers imagine themselves enjoying summer mornings on the patio or warm evenings in the backyard.

6. Get Buyer Feedback (and Listen Closely)

If you've had showings but no offers, there’s valuable information hiding in buyer feedback. Are people mentioning the layout, finishes, or location? Adjust what you can—and speak to your agent about how to better position your home to overcome objections.

7. Consider Incentives

Sometimes a little motivation goes a long way. Offering to cover closing costs, include appliances, or provide a decorating allowance can tip the scale for a hesitant buyer.

The Bottom Line

If your home isn’t selling this summer, don’t just wait and hope—act. A few small shifts can breathe new life into your listing and attract the right buyer. Markets ebb and flow, but with a smart strategy, your home can stand out.

If your home has been sitting with little action, it might be time to rethink the brokerage representing it. If you’re considering a team with strategies that actually sell, get in touch and let’s get your home moving!

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com

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For Sale! Hawthorne Village in Central Saanich

I have listed a new property at 93 7570 Tetayut Rd in Central Saanich. See details here

Tucked at the end of a quiet cul-de-sac in Hawthorne Village, this immaculate rancher backs onto green space for rare privacy. Enjoy a fully fenced yard with two garden areas, custom planter boxes, multiple seating options, and a grassy area perfect for pets. Inside, you'll find extensive upgrades from recent years—kitchen, bathrooms, appliances, and heat pump—plus fresh paint throughout, new flooring in living area, updated blinds, new closet doors, and upgraded toilets. A spacious foyer opens into a bright eat-in kitchen with stainless steel appliances and French doors to the rear patio. The refreshed primary bedroom includes a renovated ensuite, while the second bedroom has updated main bath with oversized shower. The open living and dining areas offer generous space for relaxing or entertaining. A double garage with a new epoxy floor completes the package. This move-in-ready home blends comfort, privacy, and thoughtful upgrades in a peaceful, well-kept neighbourhood.

More info here

Connect with me for your own private tour!

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com

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Victoria Real Estate Market Kicks Off Summer with Strength and Stability

The summer market is officially here—and Victoria’s real estate scene is showing steady strength with all signs pointing toward balance and long-term confidence.

According to the Victoria Real Estate Board, 761 properties sold in June 2025, a 15.1% increase compared to June 2024, and slightly higher than May of this year. Both single-family homes and condominiums saw solid gains year-over-year, showing that buyers are active—and options are growing.

Key June Highlights:

  • Single-family home sales jumped 17.5% from June 2024 with 402 units sold.

  • Condo sales surged 23.3% with 249 units sold—a noteworthy rebound after a quieter spring.

  • Active listings reached 3,778, a 9.2% increase from last June and the highest inventory levels in a decade.

  • The benchmark price for a single-family home in the Victoria Core rose 2.3% to $1,325,400 compared to this time last year.

  • The benchmark price for a condo in the Victoria Core dropped slightly to $562,800, down 0.9% year-over-year.

🗣️ "We observed a fairly robust real estate market in the month of June,” said VREB Chair Dirk VanderWal. “We’ve transitioned from a pandemic-driven market to more conventional patterns. Despite broader economic uncertainty, Victoria continues to show resilient fundamentals.”


What This Market Means for You

Thinking of Buying?

More listings = more choice. With the highest inventory we’ve seen in over a decade and condo prices showing some softness, this is a great time to:

  • Find the right fit without rushing

  • Negotiate with more confidence

  • Take advantage of rate holds and expert mortgage strategies

Condo buyers especially may find more flexibility this summer—but the renewed activity in June suggests that window may not stay open for long.

Thinking of Selling?

A balanced market means serious buyers are out there—and homes that are priced and presented well are selling. If you’re considering listing this fall:

  • Start prepping now to get ahead of the back-to-school wave

  • Tidy up curb appeal and take advantage of summer light

  • Book a market evaluation to see where your property stands today

Whether you're moving up, downsizing, or cashing in on your equity, the current market offers stability—and opportunity.

Let's Talk About Your Next Move

No matter your timeline, I’m here to guide you through the market with clarity, strategy, and real talk. Let’s make sure your next move aligns with your goals, your lifestyle, and today’s reality.

📌 Reach out anytime for a no-pressure chat—I’m always happy to help.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com

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🌿 Summer Curb Appeal Hacks (That Don’t Break the Bank)

Summer is the perfect time to give your home a little glow-up—especially if you’re thinking of selling this fall or just want to enjoy your space more while the sun’s out. The good news? You don’t have to break the bank to make a big impact.

Whether you're in a detached home or a condo, here are a few quick, affordable upgrades that can dramatically boost your curb appeal—and even your resale value.

🏡 For Houses & Townhomes: Quick Exterior Upgrades

Add Flower Boxes or Container Gardens

You don’t need a green thumb or a full landscaping crew. A few vibrant planters by your entryway or flower boxes under the front windows add instant charm and colour. Bonus: You can take them with you when you move.

Paint the Front Door

Never underestimate the power of a bold, fresh front door. It’s one of the easiest ways to transform your home’s first impression—and a new coat of paint can cost less than $50. Try classic black, welcoming navy, or a cheerful red or sage green.

Update Your Exterior Light Fixtures

Outdated lighting can drag down your exterior vibe. Swapping in sleek, modern fixtures—or even just cleaning your existing ones and upgrading the bulbs—makes your home feel more inviting and well-kept, especially in the evenings.

Refresh the Entry with New House Numbers or a Welcome Mat

These small details matter! Crisp, modern house numbers and a clean new welcome mat can subtly signal that your home is loved and maintained—two things every buyer is drawn to.

Pressure Wash Walkways and Siding

You’d be surprised how fresh everything looks with a good clean. Rent a pressure washer or borrow one from a neighbour and give your siding, driveway, and walkway a thorough wash. It’s like an instant face-lift for your home.

🏢 Live in a Condo? Boost Your Unit's Appeal, Too!

Curb appeal doesn’t stop at the front lawn. If you live in a condo, here are a few ways to make your unit stand out—whether for resale or your own enjoyment:

Style Your Balcony or Patio

Add potted plants, a small bistro set, or an outdoor rug to turn your balcony into a cozy extension of your living space. Keep it tidy and inviting—potential buyers will imagine themselves enjoying a morning coffee or evening glass of wine there.

Clean the Windows Inside and Out

Natural light is a huge selling feature in condos. Sparkling clean windows make your home look brighter and more spacious—and show buyers that the unit has been well cared for.

Declutter the Entryway or Hallway

First impressions matter, even in a shared building. Make sure your door area is clean and clutter-free. A seasonal wreath, a tasteful doormat, or even a tidy shoe rack inside your entryway can elevate the feel instantly.

Add Art or Mirrors in the Hall

If you're allowed to decorate outside your unit door, a mirror or piece of art can add personality and warmth to your hallway. Just check with your strata before drilling into common-area walls.

Thinking of listing later this year?

A few small curb appeal tweaks now can mean more eyes on your listing—and potentially more $$ in your pocket. Want to chat about how to prep your home for a future sale? I’m happy to walk you through a personalized game plan.

👉 Reach out any time—let’s make your next move your best one.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com

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When the lowest rate could cost you more: 10 questions to ask before choosing your next mortgage

Everywhere you look, mortgage rates are front and centre—but the fine print behind those low numbers can cost you more than you think. This month, our trusted mortgage broker, Paul Macara, with Macara Mortgages, has some thoughts on why it’s not always about the rate.

We get it, mortgage rates are everywhere. You see them on ads, in your inbox, and all over comparison websites. And it’s tempting to chase the lowest number on the board.

But here’s the thing: the mortgage with the lowest rate isn’t always the cheapest in the long run.

Whether you’re renewing, refinancing, or switching lenders, it’s important to look beyond the headline rate and ask a few smart questions before signing on the dotted line.

Not all mortgages are created equal

Some lenders offer teaser rates that jump sharply after the intro period. Others offer “no frills” mortgages that take away basic features like prepayments or portability just to offer a slightly lower rate.

And here’s something many borrowers don’t realize: the lowest mortgage rates are often reserved for insured mortgages—typically those with down payments under 20%. These loans carry less risk for the lender, which is why they get better pricing. So, even if a rock-bottom rate catches your eye, it may not be available to you unless your mortgage qualifies.

Before you choose, here are 10 questions you should be asking:

  1. Is this rate only available on insured mortgages?
    If you have more than 20% equity, you may not qualify for the rate you saw advertised.

  2. Can I make lump-sum payments or increase my monthly payment?
    Flexibility matters if you want to pay down your mortgage faster.

  3. What’s the penalty if I break this mortgage?
    Life happens. Make sure you understand the cost of ending the term early. And be aware that prepayment penalties can vary widely between lenders.

  4. Is this a short-term teaser rate?
    If the rate only lasts 6 months and then resets much higher, your long-term cost could be greater.

  5. Is this a no-frills mortgage?
    Lower-rate products often remove useful features, which could limit your ability to refinance with other lenders, make prepayments, or move the mortgage with you if you buy a new home.

  6. Can I transfer this mortgage to a new property?
    If you move, a non-portable mortgage could mean thousands or even tens of thousands in prepayment penalties.

  7. Is this a fixed or variable rate?
    Fixed gives payment stability, while variable rates move with the market. What fits your risk tolerance?

  8. How is the fixed-rate penalty calculated?
    Not all lenders’ penalty calculations are created equal Some use harsher comparison rates in their IRD (interest rate differential) formula, which can make breaking your mortgage more costly.

  9. What’s the lender’s reputation?
    A low rate won’t mean much if service is poor or approvals are rigid.

  10. What’s the total cost over the term?
    Ensure you know the total cost, not just the rate.

A better mortgage is about the full picture
Choosing the right mortgage is about more than rate. It’s about flexibility, protection, and making sure your mortgage fits your life…not just your budget.

Have questions or want a personal mortgage referral? I’m always happy to connect you with trusted pros like Paul—just reach out anytime.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com

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MLS® property information is provided under copyright© by the Vancouver Island Real Estate Board and Victoria Real Estate Board. The information is from sources deemed reliable, but should not be relied upon without independent verification.