Selling a home can be an emotional and sometimes challenging process. If your property has been on the market for an extended period without success, it's natural to feel concerned. However, it's important to remember that strategic adjustments can make a significant difference. At Coldwell Banker Oceanside, I leverage our extensive resources to provide a comprehensive marketing plan, and I personally add my expertise to ensure your home gets sold to the right buyer.

Here's what to consider, with a focus on how my approach stands out:

• Re-evaluate your price – with data-driven precision: While all real estate professionals consider pricing, I provide in-depth market analysis and leverage Coldwell Banker Oceanside’s local network to ensure your price is competitive and maximizes your return on investment. I don't just look at comparable sales; I factor in current market trends and buyer behavior to position your home strategically.

• Showcase your home with unparalleled media: In today's digital age, first impressions are everything. I invest in professional photography, premium videography, and even aerial imagery and video to create listings that captivate buyers and leave a lasting impression. This is more than just pretty pictures; it's about creating an immersive experience that highlights your home's best features.  

• Offer cutting-edge virtual tours: I provide 3D virtual tours that allow potential buyers to explore your property from anywhere in the world, 24/7. This "Google Earth" style exploration sets me apart and significantly expands your home's reach.  

• Present comprehensive information: I create custom listing websites that serve as a central hub for all property information, integrating media and essential details to engage buyers. Detailed color floor plans are also provided, giving buyers a clear understanding of the layout and flow of your home. This also allows us to capture interested buyers and ensure no leads are lost.

• Targeted Marketing to the Right Buyers: A key differentiator in my approach is focusing on attracting the right buyers. I develop a tailored marketing strategy that identifies the ideal demographic for your property and uses targeted advertising and outreach to reach them. This ensures that we're not just getting views but getting views from individuals who are most likely to make an offer.

• Maximize exposure: Beyond traditional listings, I harness the power of social media to reach a vast and targeted audience. My marketing plan ensures your property is seen by the right buyers, both locally and beyond.  

• My Commitment to You: I am committed to providing the highest quality media package in the industry, ensuring maximum exposure for your listing. My goal is to sell your property for the highest amount possible in the shortest amount of time, delivering the absolute best consumer value on Vancouver Island.  

Don't just list your home – market it strategically to the right people.

Selling your home requires more than simply putting up a "For Sale" sign. It demands a comprehensive and innovative marketing strategy, and that includes finding the perfect buyer, which is what I provide.

What to do next.

If you're serious about selling your home and want to experience my expert approach to targeted marketing, contact me today. Let's discuss how my marketing plan and proven methods can achieve your real estate goals.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com
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The Greater Victoria real estate market has shown remarkable stability in February, offering a balanced landscape for both buyers and sellers. According to the Victoria Real Estate Board, February saw a total of 528 properties sold, marking a 12.3% increase compared to February 2024 and a significant 25.1% jump from January 2025. This steady activity, coupled with a growing inventory, paints a promising picture for the local market.

Key Highlights from February 2025:

• Increased Sales: Overall property sales surged, with condominium sales experiencing a notable 26.3% rise from February 2024 (192 units sold) and single-family home sales increasing by 4.5% (234 units sold).

• Growing Inventory: Active listings reached 2,630 at the end of February, indicating a 9.8% increase from January and an 11.3% rise from February 2024.

• Balanced Market: The combination of increased sales and growing inventory has created a balanced market, fostering comfortable conditions for both buyers and sellers.

• Stable Price Appreciation: The benchmark value for a single-family home in the Victoria Core increased by 3.7% year-over-year, reaching $1,309,500. Condominium benchmark values experienced a slight decrease of 0.5% year over year, settling at $551,900.

What This Means for Buyers:

• More Options: The increase in active listings provides buyers with a wider selection of properties to choose from, increasing the chances of finding the perfect home.

• Stable Prices: Nearly two years of steady prices combined with recent favourable interest rates provide a degree of confidence for buyers.

• Balanced Market: A balanced market means less pressure and a more relaxed buying experience. Buyers have more time to make informed decisions.

• Favourable Interest Rates: Recent favourable interest rates help with affordability.

What This Means for Sellers:

• Increased Sales Activity: The surge in sales indicates strong buyer demand, increasing the likelihood of a successful sale.

• Growing Market: A healthy increase in sales from the previous year, and the previous month shows market momentum.

• Balanced Market: A balanced market allows sellers to achieve fair market value for their properties.

• Importance of Proper Pricing and Presentation: Well-presented and properly priced properties are crucial for success in the current market.

Looking Ahead:

The Greater Victoria real estate market appears to be following its typical early spring cycle, with expectations of peak activity in late spring. The hope is that increased inventory will continue to meet consumer demand. However, the market remains sensitive to global economic policy changes, underscoring the importance of staying informed.

Navigating the Market with a REALTOR®:

In today's dynamic market, having a knowledgeable and experienced REALTOR® is essential. I can provide invaluable guidance, help you understand market trends, and navigate the complexities of buying or selling a home.

Ready to discuss how these market trends impact your real estate goals? Contact me today for personalized advice and expert guidance.

Jacqueline Ross 
REALTOR®
Coldwell Banker Oceanside
250.415.5656
YourVanIsleHome.com
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