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Home Not Selling? My Targeted Marketing Gets Results | Jacqueline Ross

Selling a home can be an emotional and sometimes challenging process. If your property has been on the market for an extended period without success, it's natural to feel concerned. However, it's important to remember that strategic adjustments can make a significant difference. At Coldwell Banker Oceanside, I leverage our extensive resources to provide a comprehensive marketing plan, and I personally add my expertise to ensure your home gets sold to the right buyer.

Here's what to consider, with a focus on how my approach stands out:

  • Re-evaluate your price – with data-driven precision: While all real estate professionals consider pricing, I provide in-depth market analysis and leverage Coldwell Banker Oceanside’s local network to ensure your price is competitive and maximizes your return on investment. I don't just look at comparable sales; I factor in current market trends and buyer behavior to position your home strategically.

  • Showcase your home with unparalleled media: In today's digital age, first impressions are everything. I invest in professional photography, premium videography, and even aerial imagery and video to create listings that captivate buyers and leave a lasting impression. This is more than just pretty pictures; it's about creating an immersive experience that highlights your home's best features.  

  • Offer cutting-edge virtual tours: I provide 3D virtual tours that allow potential buyers to explore your property from anywhere in the world, 24/7. This "Google Earth" style exploration sets me apart and significantly expands your home's reach.  

  • Present comprehensive information: I create custom listing websites that serve as a central hub for all property information, integrating media and essential details to engage buyers. Detailed color floor plans are also provided, giving buyers a clear understanding of the layout and flow of your home. This also allows us to capture interested buyers and ensure no leads are lost.

  • Targeted Marketing to the Right Buyers: A key differentiator in my approach is focusing on attracting the right buyers. I develop a tailored marketing strategy that identifies the ideal demographic for your property and uses targeted advertising and outreach to reach them. This ensures that we're not just getting views but getting views from individuals who are most likely to make an offer.

  • Maximize exposure: Beyond traditional listings, I harness the power of social media to reach a vast and targeted audience. My marketing plan ensures your property is seen by the right buyers, both locally and beyond.  

  • My Commitment to You: I am committed to providing the highest quality media package in the industry, ensuring maximum exposure for your listing. My goal is to sell your property for the highest amount possible in the shortest amount of time, delivering the absolute best consumer value on Vancouver Island.  

Don't just list your home – market it strategically to the right people.

Selling your home requires more than simply putting up a "For Sale" sign. It demands a comprehensive and innovative marketing strategy, and that includes finding the perfect buyer, which is what I provide.

What to do next.

If you're serious about selling your home and want to experience my expert approach to targeted marketing, contact me today. Let's discuss how my marketing plan and proven methods can achieve your real estate goals.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com
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Get Your Home Spring Market Ready!

Spring is almost here, and that means the real estate market is heating up! 🌷 If you're thinking of selling your home, now is the time to get it ready for eager buyers. Here's your February checklist to maximize your sale price:

Declutter and Depersonalize

  • Declutter EVERYWHERE: Buyers want to envision themselves in your space, not navigate through your belongings. Clear out closets, drawers, countertops, and any unnecessary furniture. Consider renting a storage unit if needed.

  • Depersonalize: Pack away family photos, personal mementos, and anything that might distract buyers from seeing the home's potential.

  • Deep Clean: A sparkling clean home makes a great first impression. Consider hiring professional cleaners for a thorough job. I can recommend some stellar cleaners!

  • Organize Closets and Storage: Neat and tidy storage spaces show buyers that your home offers ample storage.

Boost Curb Appeal and Make Repairs

  • Curb Appeal is King: First impressions matter! Tidy up the yard, clean up flowers and bushes, power wash the exterior, and ensure the front entrance is inviting.

  • Minor Repairs Go a Long Way: Fix leaky faucets, touch up paint, and address any minor repairs that might deter buyers. Need a plumber? I’ve got several reputable and cost-effective recommendations.

  • Stage for Success: Consider hiring a professional stager to showcase your home's best features and create an inviting atmosphere.

Price Right and Market Smart

  • Pricing Strategy: Work with your realtor (me!) to determine the optimal listing price based on recent comparable sales and market conditions.

  • Marketing Magic: High-quality photos and videos, virtual tours, and expertly targeted marketing will attract the right buyers.

Don't Wait, Get Started Today!

Click to get a free, comprehensive home evaluation and let's get your home ready for a successful spring sale! You’ll want to hear about the whole package and how I’ll leave no stone unturned to get you the most for your home this spring!

Free Home Evaluation

Jacqueline Ross, REALTOR®
Coldwell Banker Oceanside
250.415.5656
YourVanIsleHome.com
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