The summer season is often seen as a hot time for real estate—but sometimes, your home listing doesn’t get the heat you expected. Maybe the foot traffic has slowed, your listing is getting stale, or offers just aren’t coming in. Don't panic. This is more common than you think, and the good news is, there are strategic steps you can take right now to turn things around.
Here’s what to do when your home isn’t selling this summer:
1. Revisit Your Pricing Strategy
Buyers are savvy. If your home is priced too high for the current market—or doesn’t offer enough value compared to similar listings nearby—it can sit idle. Even a small price adjustment can generate new interest and bring your home back into buyers' search results.
2. Refresh Your Listing Photos
Summer light is beautiful—so use it to your advantage. If your listing photos were taken in the spring (or worse, during a gloomy winter), consider having new professional shots taken with lush landscaping, fresh flowers, and glowing natural light.
3. Boost Your Curb Appeal
Is your front yard inviting? Overgrown shrubs, faded paint, or a dated front door can give the wrong first impression. Small updates—like power washing the walkway, planting seasonal flowers, or repainting your trim—can make a big difference.
4. Reignite Your Marketing Plan
It may be time to try new marketing tactics. Has your agent promoted your home through video tours, open houses, targeted social media ads, or local features? The more eyeballs, the better. Have they left no stone unturned? Ask for a fresh marketing plan and amplify your home’s visibility where buyers are looking.
5. Stage for the Season
Make your home feel like the ultimate summer sanctuary. Think light and airy linens, fresh scents, and clean, uncluttered spaces. A well-staged home helps buyers imagine themselves enjoying summer mornings on the patio or warm evenings in the backyard.
6. Get Buyer Feedback (and Listen Closely)
If you've had showings but no offers, there’s valuable information hiding in buyer feedback. Are people mentioning the layout, finishes, or location? Adjust what you can—and speak to your agent about how to better position your home to overcome objections.
7. Consider Incentives
Sometimes a little motivation goes a long way. Offering to cover closing costs, include appliances, or provide a decorating allowance can tip the scale for a hesitant buyer.
The Bottom Line
If your home isn’t selling this summer, don’t just wait and hope—act. A few small shifts can breathe new life into your listing and attract the right buyer. Markets ebb and flow, but with a smart strategy, your home can stand out.
If your home has been sitting with little action, it might be time to rethink the brokerage representing it. If you’re considering a team with strategies that actually sell, get in touch and let’s get your home moving!
Jacqueline Ross, REALTOR®
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com
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