Why Fall Can Be the Perfect Season to Sell Your Home

When it comes to real estate, spring and summer are often considered the busiest seasons. But fall has its own unique advantages for sellers—especially in Victoria, where the market stays active well into the cooler months. If you’ve been thinking about selling, autumn may be the right time to put your home on the market.

Advantages of Selling in Fall

Serious Buyers Are Still Out There
By the time fall rolls around, many buyers who held off during summer vacations or didn’t find the right fit earlier in the year are still motivated to purchase. They often want to settle before the holiday season or new year begins.

Less Competition
With fewer homes listed compared to the spring rush, your property can stand out more easily in the fall. Reduced inventory means serious buyers are more likely to focus on your home.

Cozy Curb Appeal
Fall offers natural opportunities to showcase your home’s warmth and comfort. A tidy yard with autumn colors, seasonal décor, and inviting lighting can create a welcoming atmosphere that resonates with buyers.

Faster Closings
With fewer transactions than peak season, lenders, inspectors, and lawyers often have more flexibility in their schedules—helping your deal move smoothly and quickly.

What to Expect When Selling in Fall

• Buyers Move with Purpose: Many fall buyers are on a deadline, making them more decisive.

• Seasonal Prep Matters: Clear leaves, keep gutters clean, and maximize natural light to make your home shine.

• Pricing Is Key: Buyers are savvy. Strategic pricing that reflects market conditions will attract more interest.

• Showings May Be Different: With shorter days, expect more evening or weekend showings. Good lighting becomes extra important.

The Bottom Line

Selling your home in the fall doesn’t mean missing out on opportunities—it can actually work in your favour. With motivated buyers, less competition, and a season that naturally highlights the comfort of home, autumn is one of the most underrated times to list your property.

✨ Thinking of selling this fall in Victoria or the surrounding communities? Let’s chat—I’ll help you prepare your home, price it strategically, and market it to the right buyers.

👉 Book your complimentary home evaluation today.

Jacqueline Ross, REALTOR®
Coldwell Banker Oceanside
250.415.5656
YourVanIsleHome.com
Instagram | Facebook  
Get the newsletter!

The summer season is often seen as a hot time for real estate—but sometimes, your home listing doesn’t get the heat you expected. Maybe the foot traffic has slowed, your listing is getting stale, or offers just aren’t coming in. Don't panic. This is more common than you think, and the good news is, there are strategic steps you can take right now to turn things around.

Here’s what to do when your home isn’t selling this summer:

1. Revisit Your Pricing Strategy

Buyers are savvy. If your home is priced too high for the current market—or doesn’t offer enough value compared to similar listings nearby—it can sit idle. Even a small price adjustment can generate new interest and bring your home back into buyers' search results.

2. Refresh Your Listing Photos

Summer light is beautiful—so use it to your advantage. If your listing photos were taken in the spring (or worse, during a gloomy winter), consider having new professional shots taken with lush landscaping, fresh flowers, and glowing natural light.

3. Boost Your Curb Appeal

Is your front yard inviting? Overgrown shrubs, faded paint, or a dated front door can give the wrong first impression. Small updates—like power washing the walkway, planting seasonal flowers, or repainting your trim—can make a big difference.

4. Reignite Your Marketing Plan

It may be time to try new marketing tactics. Has your agent promoted your home through video tours, open houses, targeted social media ads, or local features? The more eyeballs, the better. Have they left no stone unturned? Ask for a fresh marketing plan and amplify your home’s visibility where buyers are looking.

5. Stage for the Season

Make your home feel like the ultimate summer sanctuary. Think light and airy linens, fresh scents, and clean, uncluttered spaces. A well-staged home helps buyers imagine themselves enjoying summer mornings on the patio or warm evenings in the backyard.

6. Get Buyer Feedback (and Listen Closely)

If you've had showings but no offers, there’s valuable information hiding in buyer feedback. Are people mentioning the layout, finishes, or location? Adjust what you can—and speak to your agent about how to better position your home to overcome objections.

7. Consider Incentives

Sometimes a little motivation goes a long way. Offering to cover closing costs, include appliances, or provide a decorating allowance can tip the scale for a hesitant buyer.

The Bottom Line

If your home isn’t selling this summer, don’t just wait and hope—act. A few small shifts can breathe new life into your listing and attract the right buyer. Markets ebb and flow, but with a smart strategy, your home can stand out.

If your home has been sitting with little action, it might be time to rethink the brokerage representing it. If you’re considering a team with strategies that actually sell, get in touch and let’s get your home moving!

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com
Instagram | Facebook  
Get the newsletter!