Home-Selling Strategies

Sell Your Home Faster and For More

Maximize your home's value in the Victoria BC real estate market with proven seller strategies, from expert staging tips to competitive pricing analysis.

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🌿 Summer Curb Appeal Hacks (That Don’t Break the Bank)

Summer is the perfect time to give your home a little glow-up—especially if you’re thinking of selling this fall or just want to enjoy your space more while the sun’s out. The good news? You don’t have to break the bank to make a big impact.

Whether you're in a detached home or a condo, here are a few quick, affordable upgrades that can dramatically boost your curb appeal—and even your resale value.

🏡 For Houses & Townhomes: Quick Exterior Upgrades

Add Flower Boxes or Container Gardens

You don’t need a green thumb or a full landscaping crew. A few vibrant planters by your entryway or flower boxes under the front windows add instant charm and colour. Bonus: You can take them with you when you move.

Paint the Front Door

Never underestimate the power of a bold, fresh front door. It’s one of the easiest ways to transform your home’s first impression—and a new coat of paint can cost less than $50. Try classic black, welcoming navy, or a cheerful red or sage green.

Update Your Exterior Light Fixtures

Outdated lighting can drag down your exterior vibe. Swapping in sleek, modern fixtures—or even just cleaning your existing ones and upgrading the bulbs—makes your home feel more inviting and well-kept, especially in the evenings.

Refresh the Entry with New House Numbers or a Welcome Mat

These small details matter! Crisp, modern house numbers and a clean new welcome mat can subtly signal that your home is loved and maintained—two things every buyer is drawn to.

Pressure Wash Walkways and Siding

You’d be surprised how fresh everything looks with a good clean. Rent a pressure washer or borrow one from a neighbour and give your siding, driveway, and walkway a thorough wash. It’s like an instant face-lift for your home.

🏢 Live in a Condo? Boost Your Unit's Appeal, Too!

Curb appeal doesn’t stop at the front lawn. If you live in a condo, here are a few ways to make your unit stand out—whether for resale or your own enjoyment:

Style Your Balcony or Patio

Add potted plants, a small bistro set, or an outdoor rug to turn your balcony into a cozy extension of your living space. Keep it tidy and inviting—potential buyers will imagine themselves enjoying a morning coffee or evening glass of wine there.

Clean the Windows Inside and Out

Natural light is a huge selling feature in condos. Sparkling clean windows make your home look brighter and more spacious—and show buyers that the unit has been well cared for.

Declutter the Entryway or Hallway

First impressions matter, even in a shared building. Make sure your door area is clean and clutter-free. A seasonal wreath, a tasteful doormat, or even a tidy shoe rack inside your entryway can elevate the feel instantly.

Add Art or Mirrors in the Hall

If you're allowed to decorate outside your unit door, a mirror or piece of art can add personality and warmth to your hallway. Just check with your strata before drilling into common-area walls.

Thinking of listing later this year?

A few small curb appeal tweaks now can mean more eyes on your listing—and potentially more $$ in your pocket. Want to chat about how to prep your home for a future sale? I’m happy to walk you through a personalized game plan.

👉 Reach out any time—let’s make your next move your best one.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com

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Home Not Selling? My Targeted Marketing Gets Results | Jacqueline Ross

Selling a home can be an emotional and sometimes challenging process. If your property has been on the market for an extended period without success, it's natural to feel concerned. However, it's important to remember that strategic adjustments can make a significant difference. At Coldwell Banker Oceanside, I leverage our extensive resources to provide a comprehensive marketing plan, and I personally add my expertise to ensure your home gets sold to the right buyer.

Here's what to consider, with a focus on how my approach stands out:

  • Re-evaluate your price – with data-driven precision: While all real estate professionals consider pricing, I provide in-depth market analysis and leverage Coldwell Banker Oceanside’s local network to ensure your price is competitive and maximizes your return on investment. I don't just look at comparable sales; I factor in current market trends and buyer behavior to position your home strategically.

  • Showcase your home with unparalleled media: In today's digital age, first impressions are everything. I invest in professional photography, premium videography, and even aerial imagery and video to create listings that captivate buyers and leave a lasting impression. This is more than just pretty pictures; it's about creating an immersive experience that highlights your home's best features.  

  • Offer cutting-edge virtual tours: I provide 3D virtual tours that allow potential buyers to explore your property from anywhere in the world, 24/7. This "Google Earth" style exploration sets me apart and significantly expands your home's reach.  

  • Present comprehensive information: I create custom listing websites that serve as a central hub for all property information, integrating media and essential details to engage buyers. Detailed color floor plans are also provided, giving buyers a clear understanding of the layout and flow of your home. This also allows us to capture interested buyers and ensure no leads are lost.

  • Targeted Marketing to the Right Buyers: A key differentiator in my approach is focusing on attracting the right buyers. I develop a tailored marketing strategy that identifies the ideal demographic for your property and uses targeted advertising and outreach to reach them. This ensures that we're not just getting views but getting views from individuals who are most likely to make an offer.

  • Maximize exposure: Beyond traditional listings, I harness the power of social media to reach a vast and targeted audience. My marketing plan ensures your property is seen by the right buyers, both locally and beyond.  

  • My Commitment to You: I am committed to providing the highest quality media package in the industry, ensuring maximum exposure for your listing. My goal is to sell your property for the highest amount possible in the shortest amount of time, delivering the absolute best consumer value on Vancouver Island.  

Don't just list your home – market it strategically to the right people.

Selling your home requires more than simply putting up a "For Sale" sign. It demands a comprehensive and innovative marketing strategy, and that includes finding the perfect buyer, which is what I provide.

What to do next.

If you're serious about selling your home and want to experience my expert approach to targeted marketing, contact me today. Let's discuss how my marketing plan and proven methods can achieve your real estate goals.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com
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MLS® property information is provided under copyright© by the Vancouver Island Real Estate Board and Victoria Real Estate Board. The information is from sources deemed reliable, but should not be relied upon without independent verification.