Home-Selling Strategies

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Maximize your home's value in the Victoria BC real estate market with proven seller strategies, from expert staging tips to competitive pricing analysis.

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December Downsizing Checklist: How to Prepare Your Home for a Smooth Sale in Victoria, BC

December is the perfect month for downsizers to quietly prepare for a move — especially if you’re planning to list your home in early 2026. A bit of intentional work now reduces stress later, ensures your home shows its best, and positions you to make confident decisions when the spring market picks up in Greater Victoria.

Whether you’re moving to a condo, townhome, or a low-maintenance home that fits your next chapter, here’s a practical month-by-month approach to get your home ready.

1. Declutter and Simplify Before the New Year

Downsizing works best when you let go of anything that no longer fits your lifestyle. December is ideal because donation centres, shelters, and thrift shops across Greater Victoria are actively accepting winter clothing and household items.

Focus on:
• Winter coats and boots you haven’t worn
• Extra décor or holiday items
• Duplicate kitchen items
• Books, linens, and small appliances
• Sentimental items you no longer want to move

Early decluttering means fewer boxes, fewer decisions later, and a smoother transition into your next home.

2. Light Pre-Staging That Makes an Impact

You don’t need full staging yet, but small touches now will help your home feel bright, fresh, and spacious.

Simple December staging tips:
• Remove small or excess furniture to open pathways
• Streamline holiday décor
• Clear surfaces to create a sense of calm
• Use warm, neutral lighting to brighten darker winter days
• Pack away items you won’t need before your move

Homes that feel tidy, open, and low-maintenance attract downsizing-minded buyers too.

3. Tackle Easy Seasonal Maintenance

A well-maintained home signals to buyers that you’ve cared for your property — something that makes a real difference in your sale price and days on market.

Quick December tasks:
• Change furnace filters
• Check smoke & CO detectors
• Replace any burnt bulbs
• Touch up scuffed walls and baseboards
• Clear gutters and ensure pathways are safe for viewings

These simple steps improve your home’s overall impression and minimize future surprises.

4. Organize Your Home Information Binder

Downsizers often have years of service records, manuals, and receipts tucked away. Preparing these early will save time and reduce stress once you’re actively selling.

Gather:
• Renovation receipts
• Warranty information
• Property tax statements
• Manuals for appliances staying with the home
• Any relevant permits or survey documents

Buyers appreciate transparency — and it strengthens your negotiation position.

5. Meet With Me, Your Realtor in December or January

December is a strategic time to understand:
• Ideal timing for listing your home
• Comparable sales in your neighbourhood
• Whether your home is best positioned for early spring
• What updates (if any) will maximize your return
• How to coordinate your sale and purchase so your move feels easy

Most downsizers appreciate a plan that reduces overwhelm — and planning early gives you options.

6. Begin Visualizing Your Next Chapter

Your downsizing journey isn’t only about your current home — it’s about building a lifestyle that fits your life now.

Consider:
• Walkability
• Accessibility and layout
• Low-maintenance living
• Proximity to family or community
• Storage or hobby needs
• Desire for amenities

Exploring early ensures your next home truly supports you.

Ready to Start Your Downsizing Journey?

If you’re planning a move in 2026 — or simply want to understand your options — I’d love to support you with a clear, personalized plan. From preparing your home for a smooth sale to helping you find the right community for your next chapter, you don’t have to navigate this alone.

If you're considering a move or downsizing and want guidance tailored to your lifestyle and goals, reach out anytime — I’m here to help you feel confident, supported, and at home every step of the way.

Before you call me at 250-415-5656, download the playbook here: The Smart Downsizer’s Guide

Jacqueline Ross
REALTOR® | Coldwell Banker Oceanside Real Estate
📍 Serving Greater Victoria, Saanich Peninsula & Vancouver Island
🌐 YourVanIsleHome.com
📩 jac@yourvanislehome.com
📱 250-415-5656

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What to Do When Your Home Isn’t Selling During the Summer Months

The summer season is often seen as a hot time for real estate—but sometimes, your home listing doesn’t get the heat you expected. Maybe the foot traffic has slowed, your listing is getting stale, or offers just aren’t coming in. Don't panic. This is more common than you think, and the good news is, there are strategic steps you can take right now to turn things around.

Here’s what to do when your home isn’t selling this summer:

1. Revisit Your Pricing Strategy

Buyers are savvy. If your home is priced too high for the current market—or doesn’t offer enough value compared to similar listings nearby—it can sit idle. Even a small price adjustment can generate new interest and bring your home back into buyers' search results.

2. Refresh Your Listing Photos

Summer light is beautiful—so use it to your advantage. If your listing photos were taken in the spring (or worse, during a gloomy winter), consider having new professional shots taken with lush landscaping, fresh flowers, and glowing natural light.

3. Boost Your Curb Appeal

Is your front yard inviting? Overgrown shrubs, faded paint, or a dated front door can give the wrong first impression. Small updates—like power washing the walkway, planting seasonal flowers, or repainting your trim—can make a big difference.

4. Reignite Your Marketing Plan

It may be time to try new marketing tactics. Has your agent promoted your home through video tours, open houses, targeted social media ads, or local features? The more eyeballs, the better. Have they left no stone unturned? Ask for a fresh marketing plan and amplify your home’s visibility where buyers are looking.

5. Stage for the Season

Make your home feel like the ultimate summer sanctuary. Think light and airy linens, fresh scents, and clean, uncluttered spaces. A well-staged home helps buyers imagine themselves enjoying summer mornings on the patio or warm evenings in the backyard.

6. Get Buyer Feedback (and Listen Closely)

If you've had showings but no offers, there’s valuable information hiding in buyer feedback. Are people mentioning the layout, finishes, or location? Adjust what you can—and speak to your agent about how to better position your home to overcome objections.

7. Consider Incentives

Sometimes a little motivation goes a long way. Offering to cover closing costs, include appliances, or provide a decorating allowance can tip the scale for a hesitant buyer.

The Bottom Line

If your home isn’t selling this summer, don’t just wait and hope—act. A few small shifts can breathe new life into your listing and attract the right buyer. Markets ebb and flow, but with a smart strategy, your home can stand out.

If your home has been sitting with little action, it might be time to rethink the brokerage representing it. If you’re considering a team with strategies that actually sell, get in touch and let’s get your home moving!

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com

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🌿 Summer Curb Appeal Hacks (That Don’t Break the Bank)

Summer is the perfect time to give your home a little glow-up—especially if you’re thinking of selling this fall or just want to enjoy your space more while the sun’s out. The good news? You don’t have to break the bank to make a big impact.

Whether you're in a detached home or a condo, here are a few quick, affordable upgrades that can dramatically boost your curb appeal—and even your resale value.

🏡 For Houses & Townhomes: Quick Exterior Upgrades

Add Flower Boxes or Container Gardens

You don’t need a green thumb or a full landscaping crew. A few vibrant planters by your entryway or flower boxes under the front windows add instant charm and colour. Bonus: You can take them with you when you move.

Paint the Front Door

Never underestimate the power of a bold, fresh front door. It’s one of the easiest ways to transform your home’s first impression—and a new coat of paint can cost less than $50. Try classic black, welcoming navy, or a cheerful red or sage green.

Update Your Exterior Light Fixtures

Outdated lighting can drag down your exterior vibe. Swapping in sleek, modern fixtures—or even just cleaning your existing ones and upgrading the bulbs—makes your home feel more inviting and well-kept, especially in the evenings.

Refresh the Entry with New House Numbers or a Welcome Mat

These small details matter! Crisp, modern house numbers and a clean new welcome mat can subtly signal that your home is loved and maintained—two things every buyer is drawn to.

Pressure Wash Walkways and Siding

You’d be surprised how fresh everything looks with a good clean. Rent a pressure washer or borrow one from a neighbour and give your siding, driveway, and walkway a thorough wash. It’s like an instant face-lift for your home.

🏢 Live in a Condo? Boost Your Unit's Appeal, Too!

Curb appeal doesn’t stop at the front lawn. If you live in a condo, here are a few ways to make your unit stand out—whether for resale or your own enjoyment:

Style Your Balcony or Patio

Add potted plants, a small bistro set, or an outdoor rug to turn your balcony into a cozy extension of your living space. Keep it tidy and inviting—potential buyers will imagine themselves enjoying a morning coffee or evening glass of wine there.

Clean the Windows Inside and Out

Natural light is a huge selling feature in condos. Sparkling clean windows make your home look brighter and more spacious—and show buyers that the unit has been well cared for.

Declutter the Entryway or Hallway

First impressions matter, even in a shared building. Make sure your door area is clean and clutter-free. A seasonal wreath, a tasteful doormat, or even a tidy shoe rack inside your entryway can elevate the feel instantly.

Add Art or Mirrors in the Hall

If you're allowed to decorate outside your unit door, a mirror or piece of art can add personality and warmth to your hallway. Just check with your strata before drilling into common-area walls.

Thinking of listing later this year?

A few small curb appeal tweaks now can mean more eyes on your listing—and potentially more $$ in your pocket. Want to chat about how to prep your home for a future sale? I’m happy to walk you through a personalized game plan.

👉 Reach out any time—let’s make your next move your best one.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com

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Home Not Selling? My Targeted Marketing Gets Results | Jacqueline Ross

Selling a home can be an emotional and sometimes challenging process. If your property has been on the market for an extended period without success, it's natural to feel concerned. However, it's important to remember that strategic adjustments can make a significant difference. At Coldwell Banker Oceanside, I leverage our extensive resources to provide a comprehensive marketing plan, and I personally add my expertise to ensure your home gets sold to the right buyer.

Here's what to consider, with a focus on how my approach stands out:

  • Re-evaluate your price – with data-driven precision: While all real estate professionals consider pricing, I provide in-depth market analysis and leverage Coldwell Banker Oceanside’s local network to ensure your price is competitive and maximizes your return on investment. I don't just look at comparable sales; I factor in current market trends and buyer behavior to position your home strategically.

  • Showcase your home with unparalleled media: In today's digital age, first impressions are everything. I invest in professional photography, premium videography, and even aerial imagery and video to create listings that captivate buyers and leave a lasting impression. This is more than just pretty pictures; it's about creating an immersive experience that highlights your home's best features.  

  • Offer cutting-edge virtual tours: I provide 3D virtual tours that allow potential buyers to explore your property from anywhere in the world, 24/7. This "Google Earth" style exploration sets me apart and significantly expands your home's reach.  

  • Present comprehensive information: I create custom listing websites that serve as a central hub for all property information, integrating media and essential details to engage buyers. Detailed color floor plans are also provided, giving buyers a clear understanding of the layout and flow of your home. This also allows us to capture interested buyers and ensure no leads are lost.

  • Targeted Marketing to the Right Buyers: A key differentiator in my approach is focusing on attracting the right buyers. I develop a tailored marketing strategy that identifies the ideal demographic for your property and uses targeted advertising and outreach to reach them. This ensures that we're not just getting views but getting views from individuals who are most likely to make an offer.

  • Maximize exposure: Beyond traditional listings, I harness the power of social media to reach a vast and targeted audience. My marketing plan ensures your property is seen by the right buyers, both locally and beyond.  

  • My Commitment to You: I am committed to providing the highest quality media package in the industry, ensuring maximum exposure for your listing. My goal is to sell your property for the highest amount possible in the shortest amount of time, delivering the absolute best consumer value on Vancouver Island.  

Don't just list your home – market it strategically to the right people.

Selling your home requires more than simply putting up a "For Sale" sign. It demands a comprehensive and innovative marketing strategy, and that includes finding the perfect buyer, which is what I provide.

What to do next.

If you're serious about selling your home and want to experience my expert approach to targeted marketing, contact me today. Let's discuss how my marketing plan and proven methods can achieve your real estate goals.

Jacqueline Ross, REALTOR® 
Coldwell Banker Oceanside
(250) 415-5656
jac@yourvanislehome.com
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MLS® property information is provided under copyright© by the Vancouver Island Real Estate Board and Victoria Real Estate Board. The information is from sources deemed reliable, but should not be relied upon without independent verification.